在企业网站的网站制作方面所存在的成就直接影响到网站的专业性，甚至对企业抽象形成负面影响。因为网页设想成就很是之多，弗成能休止完好的统计，这里仅对部分重要成就休止了观测剖析，但并未休止具体的数据统计，为了具体解释网页设想中所存在的成就，下面分类枚举这些罕见的成就：
The existing in the enterprise web site production problem directly affects the professional website, or even have a negative impact on corporate image. Because of webpage design is very much, can not be complete statistics, here only the important part of the problem has been investigated, but did not carry out detailed statistical data, in order to have a detailed description of webpage design problems, the following classification list these common problems:

网站筹划：

        •集团筹划不公正，主辅菜单不清晰;

　　•网站扶植导向不明确，重点不突出;

　　•栏目过量或过少;

　　•各栏目贫乏统一筹划，全部网站比力杂沓;

　　•网站的促销功效没有获得明明表现。

菜单设置：

　　•菜单回收图片情势，图标标识不明确，营销型做网站公司，无笔墨解释，需要用户挪动鼠标休止料想;

　　•菜单层次过量，有用信息层次太深，需要屡次点击才能找到有用信息;

　　•过量回收鼠标相应式菜单，栏目设置不公正，使得用户难以发明需要的信息;

　　•栏目设置有堆叠;

　　•栏目称号意义不明确，等闲形成混杂;

　　•全flash首页和菜单，没法优化处置惩罚，也没有相应的笔墨解释

　　•栏目过于简略，重要信息不完好，有用信息少。

网站首页：

　　•回收大型图片或FLASH，真正用户体贴的信息在首页没有表现，需要屡次点击;

　　•过大的FLASH严峻影响首页下载速率;

　　•首页有用信息量小;

　　•首页无标题;

　　•主页机关比力乱，重要信息没有得以重点表现;

　　•翻开网页弹出多个窗口，影响一样平居浏览;

　　•追求“创意”效果，很难明确网站要表达的意义。

页面信息：

　　•重要信息不完好，如联络体式格局和产品先容等;

　　•页面信息小，需要屡次翻页;

　　•与企业抽象、产品、促销等方面有关的信息;

　　•产品具体先容内容过少;

　　•内容页面没有标题，或扫数哄骗公司名为标题;

　　•部分内容陈腐，贫乏时效性;

　　•部分栏目无任何内容。

网页字体和美工：

　　•过火注意美术效果，多量回收图片，影响网页下载速率;

　　•过火注意雅观，有些连基本信息内容都用图片格局，影响基本信息获得;

　　•笔墨太小、笔墨颜色昏暗、回收深色页面后台等，影响一样平居视觉;

　　•页面过于花梢，接近于游戏网站。

观测效果表白，在网站筹划和网页设想中所存在的重要成就包罗5类30个成就，此中最为突出的成就(出现频次最高)是：
The survey results show that, the main problems existing in the website planning and webpage design includes 5 kinds of 30 problems, the most prominent problem ( the highest frequency ) is:

(1)网站筹划和栏目设置不公正：重要表现在栏目设置有堆叠、穿插、或栏目称号意义不明确，等闲形成混杂，使得用户难以发明需要的信息，有些网站则栏目过于单一和杂沓，网站导航体系又比力杂沓;
Site planning and column setting unreasonable : the main performance of overlap, cross, or column name ambiguity is arranged in columns, are likely to cause confusion, so that users need information is difficult to be found, some website column too numerous and disorderly, website navigation system and more confusion;

(2)重要信息不完好：企业先容、联络体式格局、产品分类和具体先容、产品促销等是企业网站最基本的信息，但为数很多的企业网站上这些重要信息不完好，稀奇是产品先容过于简略，有些甚至没有颁布任何联络体式格局;
Important information is not complete, contact: company introduction, product classification and detailed introduction, product promotion, enterprise site is the most basic information, but many enterprise site on these important information is not complete, especially the product description is too ***, and some even have not announced any contact;

(3)网页信息量小：包罗两种状态：一种页面上的内容过少，或将底本一个网页可以也许宣布的内容分为多个网页，而且各网页之间没有相互链接，需要主页点击;另外一方面是虽然内容总量很多，但有用的信息少，笼统先容的内容多;
A small amount of webpage information: includes two kinds of situations: a page is too small, or will have a webpage can publish content is divided into a plurality of webpage, and no mutual links between each webpage, need home page click; on the other hand is that although the total content many, but with less information, much content general introduction;

(4)栏目层次过深。一样平居来说，重要的信息应该出现在最等闲被用户发明的职位，应只管收缩信息传送的渠道，以使企业信息加倍有用地传送给用户，石因为网站栏目层次过深，用户需要屡次点击才能获得有用信息，在这个历程中，一些有价格的用户可能已分隔了网站;
The column level too deep. In general, the important information should appear in the most easy to be found in position, should as far as possible to shorten the channel of information transfer, in order to make the enterprise information more effectively delivered to the user, stone because website column levels deep, users have to click to get effective information, in this process, some valuable the user may have left the site;

(5)网站贫乏促销熟悉：促销熟悉指经由历程网站向会见者展示产品、对发卖供给支持，有多种具体表现体式格局，如重要页面的产品图片、先容、经由历程页面告白较好表现出企业抽象或新产品信息、列动身卖机构联络体式格局、发卖网店信息等，或具有堆集外部收集营销资本和拓展外部收集营销资本的感化，这方面整体状态比力完善。
The lack of site promotion: promotion consciousness refers to display products, provide support to sales to visitors through the website, there are a variety of specific forms, such as the main page product pictures, introduction, through the page advertising better reflects the corporate image or new product information, a list of sales organization, sales online contact information, or with accumulation of internal network marketing resources and the development of external network marketing resources, the lack of overall situation.