商务网站制作的要素，起首是完好性，即每个毗连都有其存在的内容。这点不管对访客还是搜索引擎都很严重。
Commerce website construction elements, first, integrity, each connection has its content. This both for a visitor or a search engine is very important.

一、电子商务网站的功效定位(Electronic commerce website function positioning)

网站不但代表着企业的网上品牌笼统，同时也是睁开收集营销的 根据地，网站完成的功效对收集营销的结果有直接影响，网站功效定位不明白理睬不正确是很多企业网站生效 的重要缘由。是以，对企业网站功效正断定位是网站建立中要办理的重要问题。
Web site not only represents the company's online brand image, but also to carry out network marketing base, website realization function on the network marketing effect has a direct impact, the site functions is not clear not accurately is the main cause of the failure of many corporate website. Therefore, the enterprise website in the website construction of the accurate positioning is the most important problem to be solved.

1，企业电子商务网站应充裕揭示企业的运营理念，产品或办事的特点(The enterprise electronic commerce website should fully demonstrate the corporate business philosophy, product or service features)

企业电子商务网站是企业根据自己运营的需要建立起来的是以首 先应该适应企业运营的需要，为企业的运营和营销办事。企业网站应充裕揭示企业主营停业的特点和上风 ，颠末笔墨，图案，颜色甚至声响等前言，让用户能在最短的时候内捉住企业所要传送给目的花费者的核 心机惟，而不是让人堕入一个“渺茫的陆地”甚至发生错觉。
The enterprise electronic commerce website is the enterprise according to its own business needs to build up the first should be adapted to the business needs, for enterprise management and marketing services. Enterprise website should fully display their main business characteristics and advantages, through text, pattern, color and sound and other media, so that users can in the shortest possible time to seize the enterprises to convey to the target consumers of the core thought, and not let people into a " confused marine " even have the illusion of.

2，处置处分好信息办事与在线贩卖的干系(Deal with information services and online sales relationship)

商务网站的定位其实不料味着肯定要实今朝线贩卖收集和电子商务 的最大上风在于信息的传送，而在线贩卖尚有付出手腕，诺言琐屑，安然立法、物流配送等诸多情况成份 的限制。在企业网站上供给薄弱的相干产品信息、专业知识先容和售前售后办事颠末睁开网上营销活动， 促进网下贩卖额的增加，这是大多半胜利网站的配合特点。
Commerce website localization does not mean to achieve online sales network and electronic commerce is the biggest advantage of information transfer, and online sales and means of payment, credit system, safety legislation, such as logistics and distribution of many environmental factors. On enterprise website provide a wealth of information related products, professional knowledge and pre-sales customer service service through online marketing activities, promote net sales growth, this is the most common features of successful web site.

3，SEO优化，处置处分好商务与手艺的干系(Deal with the relationship between technology and Commerce)

手艺自己不是目的，任何手艺都是为商务目的办事的手艺的价格 只需颠末商务的诉求才干完成，只需当它促进商务目的完成的时候才有价格。商务功效定位正确的网站并 不是越雅观越华美就好，手艺也其实不是越新就越好。网页是静态的好还是静态的好，要不要运用数据库技 术，这应该根据网站建立所处的阶段和企业的局限与停业量的大小来断定。不克不及为了夸耀手艺而就义网 页下载的速度，不克不及掉臂企业信息化程度和员工素养的近况而自觉追求高老手艺，不克不及掉臂产品分歧适在 网上贩卖的特点，和该行业互联网觉醒度还比较低，睁开收集交易相干的付出安然，诺言等问题还比较 突出的特点，一味追求网上贩卖的完成，如许只能事半功倍甚至拔苗助长。
The technology itself is not a purpose, any technology is for business purposes technical value only through business demands can be realized, only when it promotes business objectives when it is the value. Business functions of accurate positioning of the site is not more beautiful and more gorgeous good, technology is not more better. Webpage is static or dynamic, or use of database technology, it should be based on website construction stage as well as the size of the enterprise and the business volume to determine the size of. Not to boast of technology at the expense of web page download speed, not disregard the enterprise informatization level and staff quality status and the blind pursuit of high technology, not disregard the product is not suitable for online sales characteristics, as well as the industry internet awareness is still relatively low, begin network transaction payment security, credit and other issues are more prominent characteristics, the pursuit of the realization of online sales, so that only half or even run counter to one's desire.

收集和网站手艺只是完成企业运营目的的一种工具，只是企业开 展运营和营销的手腕和媒体，手艺只需和商务不凡是企业的主营停业无机联合从而促进商务活动的睁开时 才干缔造价格并带来效益不然极有也许沦为有关紧要的铺排，甚至成为阻碍企业发展的圈套和吞噬资金的黑洞。
Network and web technology is to achieve business goals of a tool, only the enterprise develop business and marketing means and media, technology and only business especially enterprise main business organic union to promote business activities to create value and bring benefit or likely to become not essential equipment, and even to become hinders the enterprise development pitfalls and black hole swallowed up the funds.

网站应最大限制地知足主顾需求
The site should be to maximize meet customer demand

由于企业的商务目的需要颠末知足花费者的需求才干卖王贮，所 以企业网站不但需合适自己特点，还应最大限制地知足主顾需求。
Because business goals by meeting the needs of consumers in order to sell King storage, so enterprise website not only for its own characteristics, but also to maximize meet customer demand.

在今天的花费市场中，主顾需求多样化，特性化的特点，要求每 个企业都能对这些改变作出及时快速的反应，这是企业在市场藏身与发展的需要条件。同时，企业之间的 互助在很大程度上是客户资本的互助，谁能掌握住客户的需求，并以最快的速度作出照应，谁就能接收新 客户，对峙老客户在互助中取胜。由于市场的剧烈互助使得很多商品的品格不同越来越小，产品的同质化 偏向也越来越强，这类商品的同质化结果使得品格不再是主顾花费遴选的重要标准，越来越多的主顾加倍 垂青的是商家能为其供给何种办事，和办事的质量和及时程度。为了对峙企业继续，动摇，安康地发展 ，企业网站必须重视提高自己的办事质量，促进与主顾的不异，建立优胜的办事笼统和品牌笼统，加强企 业的互助才能。
In today's consumer market, customer demand for diversification, personalized features, requirements of each enterprise can on these changes make timely and quick response, this is the enterprise foothold in the market and the development of the necessary conditions. At the same time, the competition among enterprises is to a great extent the competition of customer resources, who can grasp the customer needs, and the fastest speed of response, who can attract new customers, maintain old customers to win in the competition. Due to the fierce market competition makes a lot of commodity quality more and more, product homogenization tendency is more and more strong, the product homogenization results in quality is no longer the consumer to choose the main standard, more and more customers more value is the business can provide the service, and the quality of services and timely degree. In order to maintain an enterprise to last, stable, healthy development, enterprise website must pay attention to improve their service quality, enhance the communication with customers, establish a good image of the service and brand image, strengthen the competitive capacity of the enterprise.

二、深圳网站筹划准绳(Shenzhen website design principle)

在网站举行商品交易商务网站不但需采取与处置处分少量零星而零乱 的商务数据和信息。而且要包管数据及信息传输的安然性，其功效既要充分弱小又要知足商业流程。与普 通的web网站比较电子商务网站在数据处置处分和数据传输方面要求更高，数据流程更 零乱。是以，对电子商务网站如许一个零乱的琐屑，我们必须从下几方面来实在加以包管：
At the site of commodities trading business website not only to receive and process a large number of fragmented and complex business data and information. But also to ensure the data and information transmission security, its function is powerful enough to satisfy the business process. With the ordinary web site compared with the electronic commerce website in data processing and data transmission requirements of higher, more complex data flow. Therefore, the electronic commerce website of such a complex system, we must from the several aspects to effectively guarantee:

1，琐屑的牢靠性(System reliability)

琐屑的数据对企业来说用”死活攸关”来描述，一点也不外分。 在任何情况下，包管网站牢靠，动摇的运转，确保数据的完好性，正确性和可规复性无疑是是网站筹划的 条件。
System data to the enterprise with " be a life-and-death matter " to describe, a little too much. In any case, ensure the website reliable, stable operation, ensure data integrity, correctness and recoverability is undoubtedly is the premise of website design.

2，琐屑的安然性(System security)

Internet给我们带来了便当，也带来了很多费事，黑客和病毒随时也许侵入，导致信息和收集的 安然性面临严格的挑衅。筹划时，必须采取充分的步伐，包管琐屑的安然。
Internet has brought us convenience, it also brings a lot of trouble, hackers and virus can invade, resulting in information and network security is facing grim challenge. When the design, must adopt adequate measures, ensure the security of the system.

4，琐屑的可扩展性(The expansibility of the system)

随着信息量的增加和运用琐屑的扩大琐屑的软、硬件也必须逐渐 地扩展。筹划网站时要确保琐屑对进级换代的适应才能5琐屑的开放性商务网站只是企业全部 商务琐屑中的一部分，它也许是企业的第一个琐屑，但决不应该是末了的一个。是以，它必须筹划成支持 开放性、符合相干手艺标准的琐屑，使其能与原有琐屑(假设有的话)调和工 作，并与将来新建琐屑彼此兼容。
With the increase of information and the application of system expansion system of soft, hardware must also gradually extended. Web site design to ensure the system to upgrade the ability to adapt to 5 open system business website only enterprise of the whole business part of a system, it is the first enterprise systems, but never should be the last one. Therefore, it must be designed to support the open, in conformity with the relevant technical standard system, so that it can work with the original system ( if any ) coordination work, and with the new system compatible.

6，琐屑的先辈性(The advanced nature of the system)

信息手艺的发展一日千里，我们在筹划时，要尽量采取先辈而成 熟的手艺和设备，以包管琐屑高效、牢靠安然地运转与此同时，也要防止片面地追求“一步到位”的偏向 。
The development of information technology change rapidly, we are in the design, to maximize the use of advanced and mature technology and equipment, to ensure that the system is efficient, reliable and safe operation at the same time, also should prevent one-sided pursuit of " one-step" tendency.

三，尚品网站制作中通知你要留神的问题(Luxuries in web production must tell you to pay attention to the problem)

网站内容应按期更新
Website content should be regularly updated

一个网站假设长久以一张永久稳定的“脸”示人，甚至连企业产 品的新闻都永久凝结,在那边，千年可贵～变，则这个网站将很快落空对用户的接收，天然更不成能给企业 带来它所希冀的各种长处了。如许的网站，终究只能沉溺堕落为互联网中的渣滓网站。换而言之，假设网站上 的内容经常更新，用户经常可以也许相识到该企业新的静态及产品，则如许的网站就会接收越来越多的用户。
A website if long-term to a constant " face" show a person, even the enterprise product information remains there, the Millennium rare - variable, this site will soon lose the attraction to the user, natural or may be brought to the enterprise it is expected a variety of interests. Such a web site, can only be reduced to the Internet in the garbage site. In other words, if the content of the web site is updated frequently, users often can see that the enterprise new dynamic and product, this website will attract more and more users.

企业网站上一样平居都有特地的企业邮箱，用以采取用户的邮件。但 很多企业的邮箱形同虚设，用户给企业的邮件基本得不到任何照应，末了用户不得以而摒弃，在这摒弃之 中商机也就随之溜走了。事实上，古代企业必须做到“耳听八方”，由于任何渠道的新闻都有也许成为企 业可遇不成求的商机。
Enterprise website generally have specialized enterprise mailbox, is used for receiving the user's mail. But many enterprise mailbox exists in name only, the user to the enterprise mail can not get any response, the user not to give up, give up the business opportunities in this will slip away. In fact, the modern enterprise must do " very alert ", since any channel message may become a business can not be met and business opportunities.

发挥网站应有的感化，将网站融入到企业停业流程中去一个网站，假设只需公司简介通讯所在 、长途德律风、公司称呼，银行账号，甚至连产品，办事种别都没有那这个网站就等同于咭片，用户接见此 类网站，对企业及其产品和办事都一无所知是不成能给企业带来效益的长此以往，用户会对企业笼统和销 售大打折扣，从而落空对企业的信托。
Play site due effect, the site into the enterprise business processes to a web site, if only the company address, telephone, company name, bank account number, or even product, service categories are not that this site is equivalent to calling card, users to access this website, to enterprises and their products and services know nothing at all is not possible to bring benefits to the enterprise. If things go on like this, the user will be on the corporate image and sales, thus losing the trust to the enterprise.

其次是易用性，花费者和访客的耐烦很少，假设你不克不及在第一时候供给给他们想要的信息也许产品，那他们很也许会去其他地方探求。
Followed by the ease of use, consumers and visitors patience rarely, if you can not be the first time to provide the information they want or product, they will go to other places to find.

第三是网站的组织性，若何搭建一个随便草率被搜索引擎搜索到。这点看你是针对外洋客户还是国际客户。国际的话就是做百度，外洋就做谷歌。
Third is the site of the structure, how to build an easily search engine to. This point of view you are targeting foreign customers and domestic customers. The word is done do Baidu, Google abroad.

第四是网站的安然性，作为一个电子商务网站，除自己的安然以外也要对用户的信息和资金保证安然。
Fourth is the site safety, as an electronic commerce website, in addition to its own security to the user information and financial security.

末了就是诺言。这点可以也许颠末获得很多认证获得初始的诺言蕴蓄。
The last is the reputation. This can be done by many certification to obtain the initial accumulation of credibility.
本文宣布于尚品中国SEO网站优化公司http://www.sino-web.net/